Fun, Colorful, and Encouraging
The "How are you, Really" book website utilizes vibrant colors and an energetic, informative feel to showcase her new book, captivate potential readers, and convert them into paying customers.
Setting the tone
Setting the tone
When it came to the image curation, we were really going for vibrant, energetic tones and playful textures to really captivate potential readers and motivate them to take on their next new challenge by reading her book.
Fun, Colorful, and Vibrant
Image curation
Image curation
Here is a sample headline in Chronicle.
The paragraph text is in Raleway Medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tristique laoreet sapien, in varius enim tempus eu. Morbi libero enim, congue nec dignissim at, rhoncus quis lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed bibendum odio a ex consectetur tristique. Sed varius, metus in fermentum.
THE SUBHEADING IS OSWALD LIGHT
typography
typography
#F3EFE7
#E3BB7B
#D59D33
#F5A570
color pallet
color pallet
We made sure to keep our user and our goals in mind throughout the entire design and development process of this site.
Design Solutions
01
01. Hero Image + Intro
- Letting your audience know what the book is and who it's for above the fold
- Clearly explaining what problems the book solves
- Numerous opt-in areas to quickly and easily order the book
03
03. Testimonials
- Numerous spaces for rotating testimonials from previous readers recommending the book
- Designed with various places for social proof followed by opt-ins to help you sell
02
02. Who the Book is For
- Clearly stating who this book is for and what that person will get out of reading this book
- Clearly discusses the problem this book is solving to inspire the right readers to purchase so that they can solve that problem too
04
04. Opt-Ins
- Clearly showcasing all of the different places that the book can be bought, giving readers plenty of different options
- Includes numerous "order here" opt-ins that direct customers directly to where they can purchase the book
design + development
design + development
Below is the final site design for both desktop and mobile. There are a number of additional pages that aren't pictured here, but you can see how the layout is relatively simple and clean with little touches of asymmetry and layering to give it a more stylized and editorial feel while still keeping a really easy, straightforward user flow.
deliverables
deliverables
The Final Design
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