Fun, Colorful, and Packed with Personality
Avery's site utilizes daydreamy colors, lots of video, and a slight film-like aesthetic to showcase her music, merch, and more, and to attract all her dream listeners.
Setting the tone
Setting the tone
When it came to the image curation, we were really going for a colorful, playful aesthetic to really showcase Avery's personality and brand. We made sure to keep the photos casual, giving Avery's viewrs a "peek-behind-the-scenes" into her life, her shows, and her music.
Avery's Day-Dreamy Design
Image curation
Image curation
Here is a sample headline in Brockmann.
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THE SUBHEADING IS Brockmann
typography
typography
#F1DAF2
#EFE1F1
#8986B0
#262633
color pallet
color pallet
Below is the final site design for both desktop and mobile. There are a number of additional pages that aren't pictured here, but you can see how the layout is relatively simple and clean with little touches of asymmetry and layering to give it a more stylized and editorial feel while still keeping a really easy, straightforward user flow.
The Final Design
deliverables
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